Strategic Revenue Management



6th, 7th, 8th and 9th of June

Location online

TrainerRita Silva


Revenue Management is essential for any business that has a fixed capacity, perishable inventory and elastic demand. Therefore, and so that all professionals and future professionals in the Hotel and Tourism business have all the tools and knowledge in this area, RM Academy developed this training. With an extremely evident practical content through the exploration of Revenue Management tools and software, such as PMS, RMS, BE, Rate Shopper, Channel Manager and Chatbot. All this is made possible by the various partnerships established between RM Academy and companies that provide these services, such as SiHot, Climber RMS, Paraty Tech, OTA Insight and HiJiffy.

Topics to be addressed:

Revenue Management Strategy: Business Intelligence;
RM Reports: Historical, Pick-Up and Forecast;
Pricing Strategies: Rates, Restrictions, and Cancellation Policies;
Pricing Strategies: Proactive, Reactive, and Price Elasticity;
Product Strategy: Upselling & Cross-Selling Policies;
Forecast: Predictions, Control Mechanisms and Availability Restrictions;
Forecast: Business Mix and Business Replacement;
Forecast and Overbooking: No-show, uncertainty of arrivals and cancellations - consequences and anticipation mechanisms.

Recommended for:

Students or recent graduates;
Managers who have responsibility for revenue optimization at the Accommodation, Sales & Marketing and General Management departments;
Professionals seeking to develop their skills in RM and Distribution in Hospitality.

Training includes:

Didactic material;
Access to an RMS, CM, PMS, rate shopper.

Training days:

6th, 7th, 8th and 9th of June


18h30 - 21h30


Rita Silva

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