Revenue Management Applied for Groups
149,00€ + VAT
Revenue Management is essential for any business that has a fixed capacity, perishable inventory and elastic demand. Therefore, and so that all professionals and future professionals in the Hotel and Tourism business have all the tools and knowledge in this area, RM Academy developed this training. With an extremely evident practical content through the exploration of Revenue Management tools and software, such as PMS, RMS, BE, Rate Shopper, Channel Manager and Chatbot. All this is made possible by the various partnerships established between RM Academy and companies that provide these services, such as SiHot, Climber RMS, Paraty Tech, OTA Insight and HiJiffy.
Topics to be addressed:
Demand / booking profile: how to identify our customers / feeder market / development of a demand calendar / competition analysis;
Group selling guidelines & pricing: group status and pricing analysis for groups;
WWW grid discussion and demand calendar implementation;
Group quotation exercises;
Meetings & events: performance indicators for events and optimization of the sale of meeting spaces;
Groups and impact on forecasting;
Channel management & costs: distribution optimization for group sales and segment evaluation;
Exercises to evaluate the profit of group orders and analyse Total Revenue;
Support tools: discussion of several tools that help day to day in the sale of groups (Group Metrix, Cvent Competitor Dashboard, Event Intelligence, MICE View).
Students or recent graduates;
Managers who have responsibility for revenue optimization at the Accommodation, Sales & Marketing and General Management departments;
Professionals seeking to develop their skills in RM and Distribution in Hospitality.
Access to an RMS, CM, PMS, rate shopper.
18:30 - 21:30