Revenue Management 360 (15h)
199,00€ + VAT
Revenue Management is essential for any business that has a fixed capacity, perishable inventory and elastic demand. Therefore, and so that all professionals and future professionals in the Hotel and Tourism business have all the tools and knowledge in this area, RM Academy developed this training. With an extremely evident practical content through the exploration of Revenue Management tools and software, such as PMS, RMS, BE, Rate Shopper, Channel Manager and Chatbot. All this is made possible by the various partnerships established between RM Academy and companies that provide these services, such as SiHot, Climber RMS, Paraty Tech, OTA Insight and HiJiffy.
Topics to be addressed:
Revenue Management in hospitality, approach, history and trends;
Tasks of a Revenue Manager;
Importance of segmentation and sub-segmentation;
Process and importance of the correct implementation of a segmentation strategy;
Different types of segments/performances/strategies;
How to improve the performance of segments by geographic markets;
Analyses to perform and indicators to take into account for the correct development of a forecast;
Type of report to use and what kind of information to take out;
Market Share – ARI/MPI/RGI – Global STR;
Relevant KPI's in tracking the RM strategy;
The importance of data collection, analysis and processing;
How to define CompSet and how to bypass its strategies;
How to define the most effective pricing strategy;
Processes for defining a Revenue strategy;
“Road Map” for a correct prediction and control of the implemented strategy;
Yield process in Revenue Management - tactics and techniques;
Practical RM Tools.
Students or recent graduates;
Managers who have responsibility for revenue optimization at the Accommodation, Sales & Marketing and General Management departments;
Professionals seeking to develop their skills in RM and Distribution in Hospitality.
Access to an RMS, CM, PMS, rate shopper.
18:30 - 21:30