Management and Optimization of Revenue for Spa's (12h)
149,00€ + VAT
Revenue Management is essential for any business that has a fixed capacity, perishable inventory and elastic demand. Therefore, and so that all professionals and future professionals in the Hotel and Tourism business have all the tools and knowledge in this area, RM Academy developed this training. With an extremely evident practical content through the exploration of Revenue Management tools and software, such as PMS, RMS, BE, Rate Shopper, Channel Manager and Chatbot. All this is made possible by the various partnerships established between RM Academy and companies that provide these services, such as SiHot, Climber RMS, Paraty Tech, OTA Insight and HiJiffy.
Topics to be addressed:
General concept / origin of Revenue Management;;
Criteria for implementing Revenue Management in Spas;
KPI's: capture rate (treatment / retail), Average Treatment Rate (ATR) / average check (treatment / retail), TRU (Treatment Room Occupancy), therapist utilization / productivity, Spa occupancy, RevPATH, SRevPOR;
Other KPI's: GOPPATH, re-booking percentage, upsell percentage, Revenue per square meter;
Data collection, analysis, and treatment;
Define Spa segmentation;
Market analysis: SWOT and compset analysis;
Spa reports: demand calendar, country of residence, segment reports, spa statistics, daily Revenue reports, monthly reports;
Pricing approaches (informal, cost approaches, mark-up, and bottom-up approaches);
Spa Revenue Management strategies: Time & price; shifting demand (rate fences), dynamic pricing / dynamic availability, menu engineering; discounting vs yield strategy;
Develop a Revenue Management system for Spas;
Revenue Management in spas in practice.
SPA department employees;
Professionals from other areas with an interest in Revenue Management and SPA;
Future hospitality professionals.
Access to an RMS, CM, PMS, rate shopper.
18:30 - 21:30